YOYO

YOYO stands for You’re Only Young Once and helps young people research the consequences of taking part in activities that could cause them harm or be criminal.

This ground-breaking initiative is aimed at year nine pupils in schools across Barnsley, Doncaster, Rotherham and Sheffield.

YOYO provides a days learning in a classroom, producing podcasts, videos, news articles and radio advertisements.  South Yorkshire schools have already taken part in the YOYO campaign, delivered on behalf of the Police and Crime Commissioner by The Bauer Academy tutors.

The workshops concentrate on issues surrounding child sexual exploitation (CSE) and guns, gangs and knives.  These two themes incorporate discussion on sexting, drugs, alcohol, safe strangers, domestic abuse and healthy relationships.

Eight radio advertisements produced by pupils at Darton College, Barnsley, Wales High School and Brinsworth Academy in Rotherham, Barnsley Academy and XP School in Doncaster on child sexual exploitation and guns, gangs and knives are being aired on Hallam FM as part of the initiative.

In phase one and two these awareness raising advertisements were aired to 244,524 listeners per week providing 4.1m opportunities for the advertisement to be heard over the six month period.

The advertisements encourage young people to know what is right or wrong in a relationship and explain why you may want to leave a gang.  The pupils researched, wrote and recorded the material themselves.

 

4.1 Million

Impacts On Hallam FM

244,524

Listeners to the Radio Advertisements

11,500

YouTube Hits

Eight radio advertisements produced by pupils at Darton College, Barnsley, Wales High School and Brinsworth Academy in Rotherham, Barnsley Academy and XP School in Doncaster on child sexual exploitation and guns, gangs and knives are being aired on Hallam FM as part of the initiative.

In phase one and two these awareness raising advertisements were aired to 244,524 listeners per week providing 4.1m opportunities for the advertisement to be heard over the six month period.

The advertisements encourage young people to know what is right or wrong in a relationship and explain why you may want to leave a gang.  The pupils researched, wrote and recorded the material themselves.

 

Content produced from every lesson is also added to the YOYO website and YouTube for pupils, their families and the schools to share.

Feedback from pupils indicates that 100% of all those learners surveyed thought their YOYO experience was good or excellent.

YOYO is constantly evolving and the content of the lessons will now incorporate county lines, knife crime and child criminal exploitation.  Young YOYO ambassadors are to be identified from future workshops, to help showcase the YOYO content and spread these important messages through school assemblies.