YOYO…You’re Only Young Once

South Yorkshire secondary schools have taken part in the YOYO initiative over the last two years. Over 30 schools have produced podcasts and videos as part of th awareness raising campaign that was designed for young people to educate young people on the consequences of getting involved in activities that could cause them harm. If you would like more information on the YOYO Iniative and our future plans, please contct us on the form provided.

YOYO provided a days learning in a classroom, producing podcasts, videos, news articles and radio advertisements.  South Yorkshire schools have already taken part in the YOYO campaign, delivered on behalf of the Police and Crime Commissioner.

The workshops concentrate on issues surrounding child sexual exploitation (CSE) and guns, gangs and knives.  These two themes incorporate discussion on sexting, drugs, alcohol, safe strangers, domestic abuse and healthy relationships.

Eight radio advertisements produced by pupils at Darton College, Barnsley, Wales High School and Brinsworth Academy in Rotherham, Barnsley Academy and XP School in Doncaster on child sexual exploitation and guns, gangs and knives are being aired on Hallam FM as part of the initiative.

In phase one and two these awareness raising advertisements were aired to 244,524 listeners per week providing 4.1m opportunities for the advertisement to be heard over the six month period.

The advertisements encourage young people to know what is right or wrong in a relationship and explain why you may want to leave a gang.  The pupils researched, wrote and recorded the material themselves.

 

Radio advertisements produced by the pupils ahave beenaired on local radio as part of the initiative.

The advertisements encourage young people to know what is right or wrong in a relationship and explain why you may want to leave a gang.  The pupils researched, wrote and recorded the material themselves.

 

Content produced from every lesson is also added to the YOYO website and YouTube for pupils, their families and the schools to share.

Feedback from pupils indicates that 100% of all those learners surveyed thought their YOYO experience was good or excellent.